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About us

Making home improvements should be a pleasure – after all your home is your castle and you want it to be perfect. That’s why at Optic we do things a little differently…

Don’t compromise when it comes to transforming your home

Started in 2019 by lifelong friends, Paul Agnew, Paul Gouthwaite and Lee Madine, Optic Windows and Doors was formed on our passion for wanting to offer competitively priced, quality products to homeowners throughout the north west.


At Optic we believe that when the time comes to make home improvements you should never have to compromise. You shouldn’t have to choose price over quality, or the things that you like over the things that you love. That’s why we ensure that everything is built to last and priced to make you smile. So you can turn your house into your dream home without compromise.

The Optic way

Making home improvements should be a pleasure – after all your home is your castle and you want it to be perfect. That’s why at Optic we do things a little differently…

No salespeople

Worried about asking for a price for fear of the ‘hard sell’? Fed up of salespeople pestering you and pressuring you to make a quick decision?

That’s not the Optic way – we don’t employ salespeople and we don’t do limited time offers.

Instead we listen to your needs, offer advice on the products that are right for you and then leave to you decide in your own time.

No middlemen

By coming straight to us, you know where your products have come from; right here in the UK.

Everything is built to last, using state of the art materials, which exceed all standards and regulations.

And because there’s no middlemen taking a cut, these savings are passed straight on to you – making our prices almost impossible to beat.

No hassle

To us you’re not just another sale. As a local business, we care about our customers. .

We want to delight you with our products, service and prices, so that you’ll tell everyone you know about us!

We want you to buy products that you’ll love… not just today but for years to come. So we offer no-obligation advice to help you do just that. And ensure a stress-free experience from start to fitting.

Improving homes in Liverpool…and beyond

Metropolitan Liverpool is Optic’s hometown, but our many satisfied customers live all over Merseyside and the North West, in places like Birkenhead, Bootle, St Helens, Kirkby, Southport and further afield such as Ormskirk, Rainhill, Widnes and Wigan. Wherever you are in the north west you can expect a warm Liverpudlian welcome and the best level of expertise, care and attention.

Optic in the community

All our founding directors are born and bred in Liverpool and as a company we are delighted to be involved in our local community. Sport mirrors the way we aim to operate, with teamwork and healthy competition central components of our culture as a growing business. That’s why we’re proud sponsors of:

  • Nathan Bennett – super-lightweight professional boxer
  • Marlon Jones – cage fighter
You’re in safe hands
  • Over 100+ years’ experience in the team
  • All windows and doors come with a 5-year minimum guarantee as standard
  • Certass and CHAS approved for your peace of mind
  • Rated ‘excellent’ by our customers on Trustpilot